Quantifying your benefits implementation is a great way to remove the office politics from your company and products rewards system. There are some best practices in the position that separate a professional manager in this capacity from a more informal process. With more attention to these details and through following proven procedures, a benefits implementation manager makes everyone’s day a little easier.
Business professionals who are not in agreement about many things are in general agreement of one thing – email should not be a priority first thing in the morning. This is actually the complete opposite for the benefits manager. As one of your key communications officers, the implementation professional should answer emails from clients and consultants first. There are many best practices within this step during the day to keep the benefits manager from turning email-first-thing-in-the-morning into a time waste.
Benefits implementation is an important part of the client intake process. People want those advertised benefits first thing, no delays. Daily onboarding is the first step in preventing buyer’s remorse, which is why your benefits manager must pay incredibly close attention to detail during this part of the day. Managers are masters of organization, and they wear many hats as the client’s primary liaison until all benefits have been fulfilled.
The initial onboarding is only the first step in keeping clients happy. New clients eventually become old clients, and if that loyalty is not rewarded on an ongoing basis, those old clients may leave for better benefits at another company. After the initial onboarding has been taken care of, your manager should go over older accounts to ensure that benefits are still being properly administered to them. These clients should feel as though their partners are looking out for them, taking the initiative when it comes to renewing benefits, and providing updated, relevant benefits that actually work for the modern market.
Your benefits manager is more than an administrator. Good managers will also have input into the types of benefits that your company gives out. Good benefits will entice new customers while retaining loyalists. These benefits will also speak directly to your company brand, creating a new opportunity for conversation whenever they are given.
The benefits that a company employs as a customer acquisition tactic and a loyalist reward tactic can and should change over time. The benefits that occur in different buyer profiles should also be different as well. Having a manager to oversee and advise on these aspects of business in real time gives the company a greater insight as to how the market is moving as well as keeping a leg up on the competition.
Managing benefits requires a keen eye to the marketplace and a steady hand on the wheel of company relationships. Any benefits manager that you hire should include the above best practices in his or her daily mandate. Every manager will have unique quirks, but the sentiment of the position remains the same regardless of industry.